Spend management: Marketing weapon for a downturn | McKinsey

Spend management: Marketing weapon for a downturn | McKinsey

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Spend management: Marketing weapon for a downturn | McKinsey

6 May 2020 ... An essential marketing tool in a downturn: Spend management ... The company used its granular data to drill down and identify both responsive and ... There's not much glory in rerunning last year's successful back-to-school ...

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19 Mar 2020 ... Daren Poole examines whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for ...

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4 May 2020 ... The pay-off comes deeper down the line, and that's partly why good branding doesn't always get the credit it deserves. But when there is no ...

IntelliLink | Spend Management | Visa

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Marketers predict pandemic will slow ad spend into ... - Marketing Dive

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Quarter of digital marketers aren't tracking spend - Marketing Tech ...

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